Discover everything you need to know about travel, shopping, upcoming events, and more in Malaysia.
Discover everything you need to know about travel, shopping, upcoming events, and more in Malaysia.
Malaysia has officially thrown open its doors to the world. Launched on January 1, 2026, the Visit Malaysia 2026 (VM2026) campaign sets out with an ambitious goal: welcoming more than 35 million visitors and showing the world a country that is vibrant, welcoming, and full of contrast. Branded around the idea of “Surreal Experiences,” VM2026 blends heritage and innovation, tradition and technology, in a way that feels distinctly Malaysian.
From the very start, the campaign signals its global intent with a powerful lineup of international figures, national leaders, and cultural icons.
The official launch events are anchored by some of Malaysia’s most recognisable faces. Academy Award winner Michelle Yeoh takes centre stage as a key guest, reinforcing her role as a global ambassador for Malaysian culture and talent. On January 3, she joins Prime Minister Datuk Seri Anwar Ibrahim at the “I LITE U” lighting ceremony in Bukit Bintang, Kuala Lumpur, turning the city’s most iconic district into a glowing symbol of welcome.
Also attending is Jean Todt, adding further international presence to the celebrations. Alongside them, Tourism Minister Datuk Seri Tiong King Sing and senior government leaders are officiating ceremonies nationwide, while foreign diplomats and trade representatives attend festivals across the country, underscoring Malaysia’s strong global tourism ties.
Adding a playful and family-friendly touch are Wira and Manja, the VM2026 mascots inspired by the Malayan Sun Bear. Their appearances at public events capture the warmth, resilience, and charm that the campaign aims to project.
VM2026 is not built around a single moment but an entire year of discovery. More than 300 events are scheduled, ensuring that no matter when visitors arrive, there is something happening somewhere in the country.
Cultural festivals form the backbone of the calendar. Nationwide celebrations for Chinese New Year, Hari Raya Aidilfitri, Deepavali, and Christmas reflect Malaysia’s multicultural identity, while signature events like the Rainforest World Music Festival in Sarawak continue to draw international audiences with their unique blend of music and nature.
Mega events add scale and excitement. Motorsport fans can look forward to the Petronas Grand Prix of Malaysia, while industry-focused gatherings such as the Malaysian International Furniture Fair and the Malaysia Agriculture, Horticulture and Agrotourism Exhibition (MAHA) showcase the country’s innovation and economic strength.
Urban centres play a major role in the VM2026 experience. The Bukit Bintang Parade on January 3 features 20 contingents, interactive cultural performances, and a major fireworks display at Pavilion Kuala Lumpur. Throughout the year, city illuminations, street parades, and night-time activations transform familiar spaces into immersive attractions.
Dedicated hubs further enrich the experience. The VM2026 Arts and Culture Showcase at Fahrenheit 88 invites visitors to engage directly with Malaysian creativity through live demonstrations and exhibitions, while the Food Bazaar at Lot 10 offers a curated journey through local flavours, from classic street food to regional specialities.
What truly defines Visit Malaysia 2026 is its ability to balance the old and the new. Traditional dance, music, and crafts sit comfortably alongside 3D anamorphic displays, drone shows, and large-scale digital installations. This mix delivers on the promise of “Surreal Experiences,” offering moments that feel both rooted and forward-looking.
More than a tourism campaign, VM2026 is a national statement. It invites the world to see Malaysia as it is today: diverse, confident, creative, and ready to be explored. Whether visitors come for culture, cuisine, nature, or cutting-edge events, 2026 promises a year where Malaysia does not just welcome the world, it surprises it.