Malaysia has officially launched its much anticipated Visit Malaysia 2026 campaign with a new logo featuring two cute Malayan Sun Bear mascots, Wira and Manja. The prime minister YAB Dato' Seri Anwar bin Ibrahim himself revealed the logo for this campaign on 6th January 2025. This initiative seeks to showcase Malaysia’s rich multicultural heritage, natural beauty and dedication to sustainability.
Manja and Wira, the campaign’s mascots, represent Malaysia’s warm hospitality and commitment to conserve wildlife. These lovable sun bears dressed in colorful batik highlight the country’s cultural artistry whilst also promoting the protection of Malaysia’s unique flora and fauna. The cheerful demeanor of the mascots makes them relatable to all generations, encouraging unity and awareness about the importance of environmental preservation.
The bold colors and intricate patterns of the Visit Malaysia 2026 logo, coupled with the iconic hibiscus, provide the perfect depiction of Malaysian culture and breathtaking landscapes. It reflects a nation that is not only rooted in tradition but is also open to exploration, inviting visitors to experience its wonders firsthand.
The campaign promotes eco-friendly practices that align with the increased focus of tourism on sustainability. By featuring the endangered Malayan Sun Bears, Malaysia showcases its efforts to protect its natural heritage and provide unforgettable travel experiences for its tourists.
The Visit Malaysia 2026 campaign will showcase the best of Malaysia: lush rainforests, serene beaches, dynamic cities and exquisite cuisine. Whether you’re a foodie, an adventurer or a culture enthusiast, Malaysia will have something for you.
Celebrate the beauty, culture and heart of Truly Asia with Wira and Manja. Learn what makes Malaysia extraordinary and enjoy the experience of a lifetime in 2026. Visit www.malaysia.travel to know more.